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LA Hyper-Local Media Guide

For corporate clients

Corporate PR with Local Press, Wire Releases and Reporter Requests

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How can a company get media coverage for its news?

A company gets media coverage by announcing real milestones the right way, pitching the reporters who cover its field and area, and answering journalists who are looking for expert sources. Susan von Seggern does all three for corporate clients, using Business Wire, daily lead service monitoring and hyper-local coverage alongside national outreach.

Discuss your company's news

Part of the guide to hyper local media in Los Angeles.

Definition

Corporate PR, as Susan practices it

Corporate PR is earning coverage for a company's launches, milestones, partnerships and leaders. Susan von Seggern's globe-trotting time in corporate PR and her years as CEO of a boutique PR agency shaped a practice built on four pillars: sustained media outreach including podcast pitching, press releasing through an exclusive or pre-brief model, lead service monitoring and events. Hyper-local coverage is added where a company has a local footprint, such as an office, a launch event or community work in a specific Los Angeles neighborhood.

Numbers

Corporate PR, by the numbers

  • More than 20 years in PR, as of November 2026
  • 5 lead service feeds monitored daily, plus journalist emails and Substacks
  • Lead service placements in Good Housekeeping, Yahoo, the New York Times, HuffPost and Best Life, among many other outlets
  • 1 annual Business Wire deal that significantly saves clients money versus one-off releases

How should a company announce news to the press?

  1. Pick the model

    Offer an exclusive to one outlet, or pre-brief several reporters before the public date.

  2. Release and service

    Publish the release, then email it directly to targeted contacts.

  3. Add the wire if budgeted

    Post to Business Wire, chosen for its respectability, using Susan's annual rate.

  4. Keep pitching

    Follow with sustained outreach: interviews, podcasts, trade angles and local angles.

Why hyper-local coverage helps companies too

National and trade coverage builds credibility with investors and buyers. Hyper-local coverage reaches the people who live and work near a company: nearby customers, future hires and community partners. A new Los Angeles office, a launch party or a community program can be pitched to the neighborhood outlets listed in the LA outlets directory while the main announcement goes national.

Events also work for companies. Small media intro events like cocktail hours or luncheons, conference speaking and sponsorships are all part of Susan's event PR framework.

Corporate releases on Susan von Seggern's website

  • RemotesomeMiami tech talent company; October 2026 launch of its AI Transformation service
  • IceWindWind power startup; October 2020 turbine deployment near the Arctic Circle in Iceland
  • KOCOWAAll-Korean content streamer; Los Angeles-datelined December 2022 programming announcement
  • Bitcoin AssociationJanuary 2020 announcement of its first Satoshi Nakamoto Scholarship, Cambridge, England

Details are taken from releases posted on susanvonseggern.com.

Common questions

What does corporate PR include?
Corporate PR typically includes announcing milestones, launches and partnerships, building relationships with business and trade reporters, and positioning leaders as expert sources. Susan von Seggern's corporate work uses press releasing, sustained media outreach, lead service monitoring and events. Her press release page includes announcements for companies such as Remotesome, IceWind and KOCOWA. More in the FAQ
How should a company announce news to the media?
Announce significant milestones with a press release, using either an exclusive given to one outlet first or a pre-brief model where reporters get early access before the public date. Susan von Seggern follows the release with email servicing to targeted contacts and posts it to a newswire if the budget allows. More in the FAQ
Which newswire does Susan von Seggern recommend?
Susan von Seggern recommends Business Wire for wire releases because of its respectability. She has an annual deal with Business Wire that significantly saves her clients money compared with one-off releases through Business Wire or other wires. Wire distribution is optional and used when it is in the client's budget. More in the FAQ
What is lead service monitoring in PR?
Lead service monitoring means watching services and feeds where journalists post requests for sources, then pitching the requests that match a client's expertise. Susan von Seggern monitors five lead service feeds daily, plus emails and Substacks from journalists looking for leads directly. It is one of the four pillars of her media relations framework. More in the FAQ
Where has lead service monitoring placed clients?
Susan von Seggern has placed lead service coverage in Good Housekeeping, Yahoo, the New York Times, HuffPost and Best Life, among many other outlets. Lead service pitching works best for clients with clear expertise that matches what reporters are asking for, which is common for corporate leaders, founders and subject matter experts. More in the FAQ
Should a corporate client care about hyper-local media?
Yes, when the company has a local footprint, such as an office, a store, an event or community work in a specific area. Hyper-local coverage can reach nearby customers, recruits and partners, and it can sit alongside trade and national outreach in the same campaign. Susan von Seggern pairs hyper-local coverage with established tactics. More in the FAQ
What is included in public relations campaigns by Susan von Seggern?
Susan von Seggern builds individualized public relations campaigns rather than one fixed program. A campaign can combine sustained media outreach including podcast pitching, press releasing with optional wire distribution, daily lead service monitoring and event PR. The mix depends on the client's news, goals and budget, which she discusses with each client before starting. More in the FAQ

Read all LA local media and PR questions

Have a launch, milestone or expert to put in front of the press?

Send Susan von Seggern a short note about your company, your news and your timing. She can recommend a release model, whether a wire makes sense and how lead service pitching and local coverage could fit.

Contact Susan von SeggernSee how campaigns work

Published by Susan von Seggern